Essay Literature Review Of Fast Food Industry


Causes and Consequences of Fast Food Sales Growth, Mark D. Jekanowski,January-April 1999.


ith today¶s hectic lifestyles, timesaving products are increasingly in demand. Perhaps one of the most obvious examples is fast food. Today the demand for the, hectic lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982, there is growth rate inconsumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also increased.

Everyone eats Fast Food even knowing that it is not healthy for them. Reasons are because of speed, convenience and price. However, fast food has many hidden costs,including the high price of bad health. Not to mention the fact that for such cheap food, you're actually being overcharged by a big amount. So the real reason is not price, butconvenience. You can get much cheaper food by cooking for yourself, but you are notalways at home to do the cooking, or you do not always feel like cooking.

Consumer perception about fast food in India: an exploratory study by


nita Goyal,(Management Development Institute, Sukhrali, India), N.P. Singh, (Management DevelopmentInstitute, Sukhrali, India).



± This paper seeks to estimate importance of various factorsaffecting the choice of fast food outlets by Indian young consumers.


± The study applies multivariate statisticaltools to estimate importance of various factors affecting the choice of fastfood outlets by Indian young consumers. In addition, the authors analysedthe consumption patterns, impact of hygiene and nutritional values, andrating of various attributes of McDonald's and Nirula's.


± Results indicate that the young Indian consumer has passionfor visiting fast food outlets for fun and change but home food is their 

...INTRODUCTION Fastfood can be defined as any food that contributes little or no nutrient value to the diet, but instead provides excess calories and fat. Nowadays, there are  millions of  fastfood restaurants in the world that offers their costumers plenty of different meals with a special price. Fastfood can be a good way to save time ,but it is not the proper way for nutrition.  Researchers found that eating fastfood meals more than twice a week was associated with double the risk of abnormal glucose  metabolism. Also, those products cause a great gain in weight and may cause many heart diseases. Burgers, French-fries, soft drinks are just a few examples of junk food. Fastfood refer to any poor nutrition food that is easily prepared.  Fastfood may includes chips, hot pies ,pasties,  sandwiches,  burgers, croissants, kebabs, pizzas, chicken, soups, and salads. It also includes drinks, for instance, milkshakes, and soft drinks. ORIGIN OF FAST-FOOD The 'fast' in fastfood is there for a reason. It is designed to  serve the customer as quickly as possible. In order to do this,  fastfoods are highly processed with standardized ingredients,...

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